Brochure versus Flyer
Ever since I was able to talk, I have always interchanged the words brochure and flyer; little did I know that I was… wrong!
You are one of the lucky and brilliant ones if you have always known the difference of the two, but for average-minded people like me, it is a refreshing realization, a “Eureka!” moment actually. So what makes a brochure different from a flyer?
From what I gathered, a brochure is a 3D promotional material, or as 3D as you can make from a sheet of paper, since both of its sides are swamped with advertisements, while a flyer has only one side of it that has the words while the other side remains blank.
Aside from that, even if they were both done or printed on paper, the flyer is given out the way it has come out from the printer: unfolded. The brochure, however, can also be presented the same way but you can also make it look more creative by doing a C-fold or a gatefold to it to make it more enticing to the eyes.
And since I have already mentioned “paper”, let me just add the fact that while flyers are usually printed in the regular size of a bond paper, brochures can be printed in a paper that is a bit more classy than an ordinary one and the size of the paper can be according to what you want.
Also, in a flyer, the information about the products or events should only be in one paper only, but in a brochure, the details can be put in as many papers as you like and just compile them and make your brochure look like a wedding or a birthday invitation or something.
You see, brochures and flyers have a lot more difference than you and I would have ever thought of. But nonetheless, they are both useful in their own special way so they’re still both good for promotions.
It is a known fact that as you gain more years in your life, your taste in a lot of things changes too. If when you were a teenager you liked revealing clothes and short dresses, you will probably like trousers and blouses with long sleeves as you get older. The main idea here is it is not just the likeness in the clothes or the foods that vary over time but also a lot of other factors like brochure print designs, for instance.
Not all designs for a brochure is accepted and admired by a lot of people from different age groups. As added information, brochures are primarily there to be able to promote certain products that a company or an individual can offer so they should really be putting this age cluster into idea.
If you’re promoting toys for kids or amusement parks, you can print a brochure in a long, thick paper and print pictures there and fold each picture so the kids will have fun opening it. Fun is what most people look for in every brochure so you have to be able to give it to them.
For the tweens, or the kids who are already in their late childhood, they can still action figures or dolls so you should also think of putting those in the brochure or actually cutting out a brochure to resemble those things I’ve mentioned.
For the teenagers, both girls and guys at this age group like magazines or CDs so you may consider making a brochure out of glossy papers like in a magazine or printing out your brochure in disks.
If you are targeting the adults, you have a lot of options since most of them want something that is both handy and informational. It will probably be a good choice if you print out your brochure in a fan, a calendar even a pen since there are ballpoint pens now that have these papers attached to them that you can pull if you want to see what’s written inside.
There are more ideas that you can surely think of other than the ones I’ve mentioned. Be creative.
Best Flyer-Giving Locations
One of the many little details that you have to consider when you are putting up a business is your promotional strategy. You need to think of flyers, banners and other things that can make a lot crowd see your advertisement.
However, there are times that businessmen do these things but they do not give much thought on where they should do their advertising best. Below I listed some of the nice locations wherein you can get a lot of good promotion:
You should probably aware of the fact that it is not only kids who enjoy going to amusement parks nowadays since it is also a location for dating for some couples and well, those kids cannot really go there alone so they should have at least one adult with them who you can approach and give a flyer to. You can promote in an amusement park provided that your product or event is not for adults only, if you know what I mean.
Airports and Bus Terminals
These are probably one of the busiest places that you can find and by busy it means that it has a lot of people there too. Securities are really strict inside the airports, yes, but if you have a way to advertise there, grab your chance because different people with different nationalities from different walks of life are there, and so they may be able to have your ad known to other countries.
Malls may be the most common advertising place but it never goes out of style. You just have to be very creative on how you give out your flyer so that you can get others’ attention and really read your flyer.
Every day, many people ride trains maybe because it is faster than a bus or cheaper than a taxi, but no matter what their reason is, you’re still of advantage because the more people in the station, the more people to see what you’re promoting.
Above all, be creative not just to the material itself, but also to the place where you’ll do the actual promoting. Cheers!
Flyer Printing: A Brilliant Way to Market Your Business
One of the best methods in balancing your marketing costs with the customary additional activities needed during a business campaign is the use of flyers. Flyer printing and distribution is a very cost-effective method in boosting your business without burning your pockets. This method is particularly useful for small business and local companies.
All types of businesses need to promote and market themselves, thus there are a lot of ways to advertise a business this depending on its size. Advertising methods are, most of the time, very expensive that you will have to spend your entire allotted marketing budget just for one advertisement. This is not a very good move, right? So, here is a brilliant way to market your business, flyer printing.
Flyer printing as well as its distribution, aside from being cost-effective, is also time-efficient, why? This is because you only have to set a target audience, create an eye-catching design (that would surely make a person want to share it with his or her friends), add focused content (that is concise with convincing), print your flyer and distribute them to your audience. Isn’t that easy and affordable?
One of the affordable ways for the production of your flyers is through digital printing. This is because digital printing is very economical and the period of time needed for it to be completed is just short.
Always remember that a customized flyer which is designed specifically for your locally targeted audience is more effective compared to those advertisements that are printed in national newspapers which might only be considered by readers as junk. Also, flyers will go a long way because those individuals who are enticed by your flyer can easily share that same flyer to his or her friends or loved ones, which means to you get an additional client at the expense of a single flyer.
The Importance of Using a Good Digital Printing Service
If you’re running a small- or large-sized business surely by now you have already heard of the growing advantages that digital printing can provide any business, especially in the production of promotional products, materials or packages.
There are a lot of companies out there that promises to offer the best digital printing services but it is also a fact that not all of them really do offer the best services. There are some who only say bluffs and delivers substandard services just to get your project and earn more.
Here are some tips that you must keep in mind when choosing a digital printing service provider:
Make it a point to know if the service provider is capable of handling all types of jobs as well as all sizes of jobs. They should also be able to finish your project within the specific time given.
Check if the service provider has the necessary experiences to be able to finish the project efficiently and promptly. Experienced providers are more likely to deliver projects that are well-done at the specific period of time allocated, with fewer errors and of best quality than those who are well-trained or experienced providers.
Go for a service provider who offers reasonable prices, but see to it that the quality of their services or products printed are not compromised. Always remember that you always get what you have paid for, but never allow yourself to be over charged.
When you are able to choose an efficient, qualified and experienced digital printing service provider, you will surely be able to get the best quality prints that you need in advancing your business without hurting your pocket. Aside from that, these digital printing services will also allow you to create customized promotional products or marketing materials without wasting too much of your time.
Add More Value to Your Packaging through Digital Printing
There are several ways on how digital printing can add more value to your packaging.
Here are some of them:
It decreases the cost of short run packaging.
It helps in speeding up the time in marketing through the decrease in prototyping lead times.
It enables packaging on demand.
Its more eco-friendly than offset printing or flexography.
It offers new options to improve packaging security as well as prevents counterfeiting.
It gives micromarketing options.
It allows you to personalize your packaging.
On the other hand, the benefits of digital printing are:
It helps brand managers in decreasing the cost incurred in short run packaging for Stock Keeping Units (SKUs). This is due to the fact that digital printing has no make-ready costs, thus it reduces the cost of short run packaging which allows brand managers to enjoy the benefits of finer product segmentation.
It improves the speed in marketing your product through rapid prototyping. When combined with 3D visualization, the collaboration process of your design with prototyping will be accelerated. Although the printing cost per unit, using this method, will be higher the overall cost for the packaging will surely be lower.
Digital printing compared to offset printing or flexography is environmentally-friendly. There are no make-ready wastes when you use digital printing and the waste from obsolescence is a also dramatically reduced.
It allows brand managers to trace and track the security of their product’s brand as well as any monitor counterfeiting activities. Digital printing enables you to use a variety of methods to protect your products from counterfeiters.
Digital printing makes it possible for companies or businesses to produce promotional items at a faster pace. It the rise of high brand and product competition it is very important for businesses to be create and distribute promotional items faster than their competitors.
Last but definitely not the least, digital printing enables business to create personalized packaging. This is very important because customized packaging will tell your clients that they are in your mind when you developed or manufactured your products. It has also been observed that there is an improved response rate on products with personalized packaging.
Business Benefits of Flyer Printing
Even through the advent of digital marketing, printing marketing still has something good to offer for businesses, specifically flyer printing.
There are several benefits that flyer printing can bring to your business. First, it enables the publication of important information. Since flyers are generally small it means that you will have to provide the short yet succinct information regarding your business. This also means that when your prospect client gets a hold of your flyer he or she will only get all the relevant information regarding your business or your products.
Second, flyers allow you to share your message multiple times. Most of the time, flyer printing is compared with email marketing because they both share a common quality which is affordability. The difference between email marketing and flyer printing is that, people receive hundreds of emails everyday and it is really hard making a single email stand out. On the other hand, people are receiving less flyers now a days, thus you have less competition if you use flyer printing as a marketing method. This also means that when they receive a flyer at their door, these is a high possibility that they will read it or even pin it in their notice board for future use.
Third, and maybe the best benefit that flyer printing brings to a business, is that it is very cost-effective. This definitely means that even if the initial set up fee for flyer printing might be expensive the reproduction of flyers will surely cost cheaper than any form of advertisement.
Finally, even if flyer printing cost cheaper that any other form of advertisement, the quality of your flyer will surely not be compromised by the cost. You can, at any given time, provide your printing service provider with an enticing design and you can also ask them to use a special paper or finishing so that you will be able create a premium look for your flyer.